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How Much of Online Ad Figures Are for Real?
According to the Internet Advertising Bureau (IAB), fraud is costing the advertising industry about US$10b annually. A great deal of online ad figures reported are inflated and there is reason to question to the accuracy of such reports. As reported in the Financial Times (27 May 2014), this has caused ad giants to assemble new systems to help advertisers make sense of this mess and move the industry forward.Making PPC Campaigns Pop Out
The best Internet marketing company would know that just having a PPC campaign is not enough. Not all campaigns for pay-per-click advertising are equal. Here are two tips to make a PPC campaign up to the level of expertise that a competent Internet marketing services company provides.Are You Using These 4 Types of Content for Your Audience?
When I was first introduced to the idea of creating content to promote my makeup artistry business online I was stumped: What kind of content would I be able to create? What kind of content would my ideal audience want to see? Which kind of content would be better to promote my business online? This is what I discovered:Is Content Marketing Dead?
I recently returned from a seminar in London where a speaker said that paid advertising only was the way to promote your business in today’s world. That ‘free’ was dead! That would mean that content marketing should have no place in your promotional activities. That valuable free content served no purpose. I believe that the speaker’s statement was wrong and here’s why.5 Questions To Answer If You’re Starting A Home Based Business
While the journey to success can be different for each person, the underlying question beneath it all is, “How long will it be until I start to make money from home?” So what is it that makes the difference between faster profits and having to wait? Here are 5 questions that you need to answer when starting a home based business.What To Focus On When You Want Make Money Online
When you start working online it is easy to get overwhelmed and quickly distracted. It is important to remain focused and create a clear path to where you want to go with your online business. Here are the things that you need to focus on to make money online.6 Things To Know When Looking For Opportunities To Earn Money Online
Earning money through the internet might seem so simple. However, you need to keep in mind that it still requires effort and expertise. You also need to remember that there are valuable considerations that you have to remember when searching for online opportunities to earn money.3 Big B2B Buyer Journey Roadblocks
As digital marketing agencies assist B2B partners map their customers’ journey from brand awareness to customer loyalty, a pattern has emerged. At each stage of the B2B customer journey there are recurring points of friction, or barriers, which if not addressed, risk B2B businesses losing prospects and customers to competition. Here are some real customer journey barriers B2B clients have been working to remove in 2014.Improving CX – Three Crucial Steps for an Excellent Customer Experience in 2014
CX (Customer Experience) is evolving. Quickly. Whereas companies used to embody a large sales role in gaining customers and revenue, CX expectations are shifting to include additional product education, value propositions and personalized engagement. Today’s evolving consumer does not fit into traditional marketing funnel models, but instead follows a more customer-obsessed system where company interaction and touch points are integral to successful sales conversions.Teaching You How To Make Money Online – Your Education Formula
If you have ever thought about making money online and exactly what you would need to do to make this a reality, then this article is a great place to start. whether you are looking to simply supplement or replace your current income or maybe just wanting a complete change in your lifestyle, maybe an opportunity to earn money online is for you. Learn the Keys you will need to start you out on the journey.A Traditional or Lifestyle Design Entrepreneur – Don’t Be Ignorant
Internet Marketing is for both ignorant as well as for intelligent people. There are numerous success stories of people who have dropped out of High School and become very wealthy.How to Make Money While Building Your Online Business
Starting your own online business does take time so how can you earn some cash while doing this? In this article I am going to share some suggestions on how to earn money while you build your online business.